design & illustration

Role: I developed the name, brand identity, packaging and website for Finch & Fern Organic Tea. I also developed the name and logo for Tango Tea, which did not get past the initial concept phase.


 

MCAS logo and branding

When I began working for Multnomah County Animal Services in 2010, I was required to use a decades-old logo on all printed materials. Also, MCAS had never done branding work prior to my arrival and was in need of a distinct brand identity.

In an effort to create a brand look that was both memorable and distinctly different from the design style used by another well-known local shelter, I began using posterized animals in all advertising. I also created a branded avatar to be used in place of a logo and added a watermark of the (old) required logo in the background to comply with county requirements.

 


This poster was created for display in vet clinics that sell MCAS pet licenses.

 

Oregonian ad

 

Spot Magazine ad

 

avatar / logo for ACT program

 

sticker

Shortly before I began working at MCAS, staff noticed that when they dressed up pitbulls in pink tutus, people were more inclined to adopt them. It became a "thing" and soon our Pitties in Pink were featured in parades and on t-shirts and stickers.

 

sticker

 

bookmark (front/back)

 

billboard at Hawthorne Bridge (westbound)

 

cards & fliers for Petlandia adoption party

 

Willamette Week ad

 

flier (FYI: this is the AP style preferred spelling)

 

movie theater ads

 


 

ad campaign

In 2012, we did a large ad campaign (web, print, outdoor) featuring our brand-new "Uncle Sam" cat. My role: design, media planning

 


 

movie theater ad

bus shelter

billboard

web ad

print ad (Oregonian)

playbill ad

 

large billboard (several locations)

 


The pointing "Uncle Sam" cat was so popular that I ended up reconfiguring the image and using it for a wide variety of other ads and materials...

 

 


 

After much success with our pointing cat, we unveiled our pointing "Uncle Sam" dog in the Spring of 2015:


 

a new logo

In 2013, the Multnomah County created a new, cleaner logo which was intended to be used throughout all county departments. After diligently working to make a case that MCAS needed its own new logo unique to our department, we were permitted to use the following logo.

The original logo, which was created sometime during the 1970's, prioritized MCAS's law enforcement role and evoked the stigma attached to an outdated, negative "dog catcher" stereotype.

Our goal for the new MCAS logo was to portray animal care and safety as our top priority and to evoke a warm emotional response.

 

 

new letterhead with new MCAS logo at top and official county logo at the bottom

 


 

A video I created to encourage the adoption of senior cats (please wait 29 seconds for it to get good)... Click to view in new window.

 

Using Format